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PayPal’s One Touch checkout service now available across Europe and Australia

There’s no argument that mobile is the most promising frontier for commerce. Delivering on that potential, however, very much depends on making payment as fluid as possible.

Today PayPal One Touch is launching in 13 new markets including Australia, Austria, Belgium, Denmark, France, Germany, Netherlands, Norway, Poland, Spain, Sweden, Switzerland and Turkey. Already the feature is available in the U.S., Canada, and the U.K.

One Touch is based on a product initially created for Venmo called Touch, a button in native mobile apps and browser checkout carts that allows users to pay for goods without the hassle of filing out billing information. One Touch is important for PayPal as a whole, because it helps its 152 million users to purchase more products in more marketplaces and takes advantage of the mobile commerce boom.

Though PayPal and its subsidiary Venmo has had this feature far ahead of new competitors like Apple Pay and the soon to be released Android Pay, it’s now fighting to be the digital wallet of choice for consumers. Competition is fairly fierce. For example, Apple recently expanded its buy button to the U.K. and became the first mobile payment to be accepted by its rail service.

PayPal’s global head of merchant and next-generation commerce Bill Ready seems unconcerned. He says that One Touch has generated at least a 50 percent conversion rate of PayPal on mobile and that will be a driving force in how the consumer and merchant relationship will be in the coming decade.

To use One Touch, you’ll need to opt-in with your PayPal account. One enabled, just look for the “Stay Logged In” checkbox when checking out with PayPal for the sign that you have access to the service. Consumers in the U.S. can begin to opt-in through PayPal’s One Touch website starting today while others can do so “in the coming weeks”, even if they’re not part of the initial rollout.

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